Safety first...after you show you care.

At Shell, we are big on safety. We have big programs and we talk about it a lot and we are serious about it. We have to be. Our job is to extract, transport, process, and sell some of the most flammable, explosive, and toxic chemicals on earth. Safety matters, big time.

Yet sometimes all the talk falls flat. Sometimes it feels rote, like our leaders talk about safety because they are supposed to, not because they really care whether everyone goes home in the same condition they came to work in. Why is that? How can something so important end up sounding insincere?

I think it is because we all get cynical. All the talk about safety can quickly become a matter of statistics, lost time, and bad press. If that is all my leadership seems to care about, then I am not going to believe they really care about my personal safety...only their own stats. It is only when I believe they care about me as a person will I believe that they care about my health as more than a means of production. Only then will I buy into the safety programs and whatnot.

This is a key lesson for all leadership, it seems. If you want people to care about what you care about, care about them first. When they believe that you have their best interests in mind, or at the very least are aware of their interests, they are willing to listen and perhaps get on board with your leadership. If they think you are not interested in them, it is unlikely they will be interested in you.