- Post regularly. Depending on your audience, between 5 and 50 times per week seems to be a good target.
- Pick a topic and stick with it. Examples include:
- "Get control of your life / weight / money / desk / kids / work / dog / etc."
- "I have a man-crush on Steve Jobs"
- "Check out this messed-up sign / cake / pet / website / logo / product / etc."
- "Isn't my kid / cat / craft / home / etc. cute?"
- Use witty, post-relevant pictures, ideally taken with your DSLR, whose model information should be easily accessible on your Flickr site.
- Create your own lay-out. Only losers use the default Blogger templates. I mean, really, all you've got to do is layer up some palette masks in Photoshop and drop those into your CSS with a couple lines of Java. Sheesh, my 2-year-old can do that.
- Publish a lot of bullet lists. Sometimes numbered lists are ok.
- Don't be afraid to plagiarize. After all, are you really going to come up with 5 to 50 original things to say in a week? In a year?
- Cross-post. Post a compilation of your tweets, tweet your posts. Don't forget Facebook, LinkedIn, and anywhere else you can tell people what you're telling them.
- End your posts with questions. This invites people in on the conversation and gives your readers a warm fuzzy feeling unrelated to the nachos they are eating.
- Always leave your audience wanting more.
I'm sure I've left some things out. What would you add to the list?
*Note that I said I know how to write a great blog, not that this is one.
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